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Top 6 in (e)Marketing on 28.Nov.2012

Category: Marketing & Social Media | |

3 Small Businesses You’ll Love to Shop Online; 3 Tools to Simplify Your Social Media Marketing; 2 places marketing dollars are being wasted on Facebook; How to Keep Your Customers by Thinking Ahead of Them; Starbucks introduces its most expensive coffee yet; Top 10 Ways...Read more


5 Pricing Tips How Expensive Products Take Market Share

Category: Leadership | |

You don’t want to be cheap and you don’t want to sell inexpensive either. We discussed the 4 reasons you should aim high but pricing high can easily lead to market share isolation. The reason is simple – chances are that nobody knows your product; nobody knows your brand and nobody would...Read more


Why Start Your Journey with a Journal?

Category: Leadership | |

­­­In our first article we considered the links between inspiration and motivation and how to avoid desperation. If you're still with me and reading this second article, can we assume that you have already been inspired to start a new journey in business, or perhaps in your life? ...Read more


4 Arguments to Support the High Pricing Strategy for your Startup

Category: Leadership | |

Today is the first day of your startup. You know your competition. You know your product. You want to make money. You want to sell. Then you start researching and you get to know the 20 Pricing Models and you feel lost in space. Basically all of them lead to the same old choice – sell low price with...Read more


Startup Press: Global Kitchen

Category: Leadership | |

Global Kitchen is a for-profit social enterprise born from a love of food, stories, and shared meals. These elements are woven into our immigrant-led cooking classes to celebrate our chef instructors’ culture and cooking. Global Kitchen chef instructors have their own food business so the classes...Read more


p 5 in Entrepreneurship on 20.Sept.2012

Category: Leadership | |

3 Entrepreneurial Lessons From Trulia's Mega Success; Why Startups Should Study Abroad; 8 Reasons Startups With Good Ideas Fail; What Is Your Core Values Playlist?; Seven (7) Steps to Entrepreneurial Success Read more