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Entrepreneurship through my viewpoint

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<a href='http://morningbiznews.com/en/search/Entrepreneurship'>Entrepreneurship</a>, <a href='http://morningbiznews.com/en/search/Success'>Success</a>, <a href='http://morningbiznews.com/en/search/Business'>Business</a>, <a href='http://morningbiznews.com/en/search/Passion'>Passion</a>, <a href='http://morningbiznews.com/en/search/Persistence'>Persistence</a>

You have probably read hundreds of articles on entrepreneurship and know most of the things there are to know about starting and running a business. So many books and authors have shared their opinion that it’s hard to distinguish the good ideas from the bad ones. The truth though is that each case is unique for every person and there is no such thing as one size fits all in entrepreneurship. Here is a fact, there is no formula for success and replicating something that another person did, doesn’t mean it’s going to bring you success, achievement, or happiness.  So, with this in mind you can set up the stage for your own path. It is deliberating to know that there is no right way; there will always be only your way, if you choose to take it.

Define success

Starting a business means having the end in mind and knowing what success really is for you. Is it being rich and famous, or is it being productive, efficient, helping others, or maybe just being happy? Well, why not all of these. For me being successful means help others and achieve personal happiness and satisfaction through efficiency and productivity. You might notice that I omitted fame and riches but that is purely intentional. The reason for that is, if you start a business with a material outcome in mind, than you are more than likely to fail, and that according to me is one of the key elements of creating and running a successful company.  Create something that brings value to others and provide your customers with the best price, quality and service you can. By being honest and not trying to profit by ripping off your clients, you are going to instill a sense of thrust and loyalty in them. That will eventually bring profit. That is what every company needs on the long run, because sooner or later the competition will start competing for the same market, and if you are and have been conscious with you clients, than you will be able to keep them.

Find what you are passionate about

There is a quote from Mark Twain that really relates to entrepreneurs and starting a business. “There are two important days in your life, the day you are born and the day you find out why.” The first one is not something we can control and it’s a gift given to us, but the second one is something we might never experience.  I came across this thought in a book called Conscious Capitalism [1] and it really struck a note with me. Discovering what excites you and makes you go the extra mile is the best way to create a business. Find what you are passionate about and see how you can help others through your product or services. After all, if you like something, the chances are there are others that like the same thing and might be willing to pay for it.

Be pursistent

Having an idea is essential but pursuing it is equally important. The only thing that can bring you down is you.  It is natural for people to fear[2] of failure, lack of understanding or lack of support, but if you really believe in yourself you should find the strength to overcome these challenges. There would always be those people who would tell you that your idea is impossible or that you can’t do what you want to, but they can’t stop you from taking a step forward.

Here is another fact, the more you try the more you are going to fail, and that’s alright, because one day you are going to succeed if you try long enough.



[1]  "Conscious Capitalism" by John Mackey Co-CEO of Whole Foods and Raj Sisodia

[2] More on the topic of fear can be found in "Feel the fear and do it anyway" by Susan Jeffers