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Logo Design Gone Wrong: 10 Offbeat Examples

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<a href='http://morningbiznews.com/en/search/Logo'>Logo</a>, <a href='http://morningbiznews.com/en/search/Misinterpretation'>Misinterpretation</a>, <a href='http://morningbiznews.com/en/search/Company'>Company</a>

When starting a business, coming up with a name and a logo for your company is extremely important and can definitely set up the stage for success or failure. Sometimes words and pictures can be deceiving and can create an unwanted attention and for all the wrong reasons.

This article brings up a few very important point that you need to consider when you start your brainstorming or creative process to come up with a logo. Even if you have hired someone to do a professional job, it is still a good idea to keep the following mistakes in mind and avoid them.

Misinterpretation

Be very careful not to create a logo that has any kind of sexual resemblance or context. There a few good examples in this article that are rather unbelievable and will make you wonder if the designer was blind or the logo was intended as a joke with the owners of the company. The best way to avoid this mistake is to show the logo to as many people as possible before adopting it as the main visual image of a company.

Modern versus Classic

This one is a bit tricky. It’s one thing to make a projection of your sales and revenue for the next ten years, but it’s a whole different thing to try to foresee if your logo will be still current ten or twenty years from now. Something might look really cool or relatable to the age we live in, but try to go for a more standard look that will become classic one day. Better safe than sorry, as they say, especially when it comes to the one image that people need to recognize your company for.

Shrift

This looks like a self-explanatory and an easy task to achieve. Make the logo readable. How hard can it be right? Well, there is always someone that can mess that up and there are a few examples of this in the article. Don’t use a fancy shrift that only certain people can read; don’t put letters that are too small and most importantly don’t use anything that has dual meaning. If the name brings inappropriate association, just change the name. It will save you bad publicity and efforts to fix the problem.

The quoted article can be read here