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How to retain customers and how to find new

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<a href='http://morningbiznews.com/en/search/loyalty'>loyalty</a>, <a href='http://morningbiznews.com/en/search/consumers'>consumers</a>, <a href='http://morningbiznews.com/en/search/business'>business</a>, <a href='http://morningbiznews.com/en/search/marketing'>marketing</a>, <a href='http://morningbiznews.com/en/search/programs'>programs</a>

Any business needs to bring in new customers, but that is more expansive than to retain your customers. How to retain your market? Look it these points:

1. Relevant Ads - try to use methods like repeat sales, longevity, reliability;

2. Loyalty - "Most retailers are at a very basic level in how they use loyalty programs, and many customers see loyalty programs as punitive," says Harvard Business School senior lecturer José Alvarez. "Loyalty schemes are not being used to their best advantage."

3. Follow Through -follow through on your promises;

So, find the right customers for your business, select reward programs, follow through with what you offer.

The quoted article can be read here